Dufry

Primary client’ interface – mobile application, includes Duty Free shop customers loyalty program marketing solution.

Dufry AG is a Swiss-based travel retailer operating around 2,200 duty-free and duty-paid shops in airports, cruise lines, seaports, railway stations and central tourist areas.

The roles that I played in the product development process, as well as the tasks for which I was responsible, are listed below.


Functional & Technical Analyst

  • Discussion of business objectives

  • Analysis of technical requirements

UX Strategist

  • Understanding product specifications and user psychology

  • Communicating design ideas and prototypes to developers and clients

  • UX Writing - Functional Analysis

Senior UX Designer

  • Finding creative ways to solve UX problems

  • Defining the right interaction model and evaluating its success

  • Developing wireframes and prototypes

Lead UI Designer

  • Definition of the Design Guidelines for mobile application

  • User Interface design – screens design

  • UI development monitoring